11 best dental website designs (+effective marketing ideas)

Website design has a great impact on how people perceive a brand to be credible or not. Not only do looks matter in this case, but for your dental clinic, it can increase the chance of getting new patients to book an appointment. The statistics are clear, 94% of visitors’ first impressions are based on website design, while 75% judge a business’s credibility based on how its website looks.

Furthermore, when it comes to the impact of content, about 97% of all dental patients prefer to get information from a dentist´s website instead of calling them directly. This means that a combination of a good website design and easy-to-read content strongly impacts how patients choose to decide which dental clinic is best for their needs. Prioritizing a good website design and user experience is one of the most effective digital marketing strategies for dental clinics.

If your dental clinic needs help attracting your target audience online, it might be a good idea to look at how other successful dental clinics have done. It’s always good to have some inspiration and ideas on how you can optimize your clinic to get more patients through your door. Below are some examples of dental clinics with modern website designs that stand out among their local competitors.

Best dental website designs and their performance

1. Village Dental

The Village Dental is a dental clinic located in Denver, Colorado. The website design isn’t only inviting and brightly colored; it also blends high-quality pictures and videos with helpful content that showcases the level of detail and customer service that a patient will receive from Village Dental. It’s always important to note that content on a website needs to meet the searcher’s intent. In this case, the website visitor promptly gains a clearer sense of how this dental clinic can help solve their problem, what to anticipate, and a confident feeling about why they should book an appointment with this dental clinic.

As an added credibility as to why a local patient should choose this dental clinic, Village Dental offers all patients a lifetime dental warranty – if something breaks, they’ll fix it at no cost to you. What excellent customer service.

Source: Village Dental (villagedentaldtc.com)

The local performance of Village Dental’s online presence:

• No. of search keywords ranked in the top 3: 3
• Popular keyword ranked in the top 3: dentist greenwood village
• Page authority: 32
• Avg. monthly organic traffic from this popular keyword: 34 out of 170 (ranked 2nd)
• No. of Google Maps reviews: 1204
• Avg. Google Maps review score: 5.0 out of 5.0

2. Södertandläkarna

Södertandläkarna is a dental clinic located in Stockholm, Sweden. The website design is a great example of how to look professional, fun, and confident. It flows with credibility with how they showcase people with beautiful smiles and their review scores on Google. The website design is clean and sleek, representing the clinic’s personality and effectiveness in helping visitors find the information they are looking for. Södertandläkarna shows how you can utilize the patient’s journey through impactful content for their target audience before they decide to book an appointment with the dentist.

Source: Södertandläkarna (sodertandlakarna.se)

The local performance of Södertandläkarna’s online presence:

• No. of search keywords ranked in the top 3: 8
• Popular keyword ranked in the top 3: tandläkare södermalm
• Page authority: 33
• Avg. monthly organic traffic from this popular keyword: 176 out of 880 (ranked 2nd)
• No. of Google Maps reviews: 695
• Avg. Google Maps review score: 4.7 out of 5.0

3. Skyline Dental

Located in Tucson, Arizona, this dental clinic manages to combine exciting color combinations that make it easy on the eye for a visitor. They also have great patient stories, which creates a strong case for not only improving their credibility but also giving a potential patient a good understanding of what to expect when stepping through their door. Skyline Dental manages to create a sense of friendliness while also showcasing its expertise. Their “3 simple steps” plan is an easy way of showing their visitors how easy the process can be when choosing a dental clinic that can help serve their needs.

Source: Skyline Dental (skylinedentaltucson.com)

The local performance of Skyline Dental’s online presence:

• No. of search keywords ranked in the top 3: 8
• Popular keyword ranked in the top 3: tucson dentist
• Page authority: 32
• Avg. monthly organic traffic from this popular keyword: 520 out of 2600 (ranked 2)
• No. of Google Maps reviews: 268
• Avg. Google Maps review score: 4.9 out of 5.0

4. Maine Dentistry

Maine Dentistry has several locations throughout the state of Maine. Their website is a great example of using appealing colors that draw a visitor in while also managing to have interesting content. They are not afraid of showing you who they are and how they can help you. They also have patient stories that are not only informative, but they create a sense of trust and credibility. Remember, people are hesitant to trust a brand directly. Therefore, what other people think and say about your brand is of utmost importance. Maine Dentistry also has an active blog section with plenty of relevant topics regarding dentistry, which helps with answering any questions or concerns that their target audience has and is another source that shows why they are experts in their field.

Source: Maine Dentistry (mainedentistry.com)

The local performance of Maine Dentistry’s online presence:

• No. of search keywords ranked in the top 3: 3
• Popular keyword ranked in the top 3: dentists in portland me
• Page authority: 30
• Avg. monthly organic traffic from this popular keyword: 310 out of 1000 (ranked 1)
• No. of Google Maps reviews: 1355
• Avg. Google Maps review score: 5.0 out of 5.0

5. Sculpt Center for Implants & Periodontics

Sculpt Center for Implants & Periodontics is a dental clinic located in McLean, Virginia. Even though they primarily utilize the standard white background color, they manage to have a visually pleasing website design. They break up the white background color with a soft blue color in both the text and columns of the website, which makes it not only stand out but easy to read. They present their services pages in a structured way to showcase necessary information that their target audience might find helpful. Lastly, they have clear call-to-action buttons that make it easy for visitors to contact them regarding the specific needs that their potential patients may have.

Source: Sculpt Center for Implants & Periodontics (sculptperio.com)

The local performance of Sculpt Center for Implants & Periodontics online presence:

• No. of search keywords ranked in the top 3: 1
• Popular keyword ranked in the top 3: periodontist mclean va
• Page authority: 11
• Avg. monthly organic traffic from this popular keyword: 8 out of 40 (ranked 2)
• No. of Google Maps reviews: 18
• Avg. Google Maps review score: 5.0 out of 5.0

6. Jackson Family Dental

Jackson Family Dental is a dental clinic located in Kansas City, Missouri. This website is an excellent example of how to utilize video to tell its brand story and highlight its expertise and the state-of-the-art equipment it uses. They showcase their brand in a way that makes it easy for a website visitor to get a great first impression of what to expect if they visit their dental clinic. They also manage to present their content in an easy-to-read format that helps educate visitors of all ages. There are no walls of text that make you want to leave the website. Instead, they balance video, pictures, and content in a digestible format that truly makes their website stand out amongst their competitors. You can absolutely feel the family vibes with this fabulous website.

Source: Jackon Family Dental (jacksonfamilydentalonline.com)

The local performance of Jackon Family Dental’s online presence:

• No. of search keywords ranked in the top 3: 9
• Popular keyword ranked in the top 3: dr jackson dentist
• Page authority: 31
• Avg. monthly organic traffic from this popular keyword: 403 out of 1300 (ranked 1)
• No. of Google Maps reviews: 361
• Avg. Google Maps review score: 5.0 out of 5.0

7. Swish

Located in Calgary, Alberta, Swish’s website design provides a unique creative take on making a dental website pop! Lively and fresh are a few words that come to mind when a visitor browses this groovy-inspired website. This dental clinic utilizes unique color combinations that make their website easy on the eye and aesthetically pleasing. The use of purple in contrast with the light yellow background makes Swish stand out amongst its peers. Also, as a dental clinic, one has to ensure that the content on their website is accurate, but this doesn’t mean it has to be bland. One way Swish avoids this is by using powerful words that highlight the benefits a patient will receive, such as ‘Swish is a dental clinic where oral care meets self-care.‘

Lastly, being able to sign up for their email newsletter is a smart way of keeping their target audience in mind. Remember, it is always easier to retain and turn a current patient into an ambassador rather than always trying to find new ones.

Source: Swish Oral Care (swishoralcare.ca)

The local performance of Swish’s online presence:

• No. of search keywords ranked in the top 3: 11
• Popular keyword ranked in the top 3: bridgeland dentist
• Page authority: 16
• Avg. monthly organic traffic from this popular keyword: 68 out of 480 (ranked 3)
• No. of Google Maps reviews: 369
• Avg. Google Maps review score: 5.0 out of 5.0

8. Brimfield Family Dentistry

Brimfield Family Dentistry is a dental clinic located in the town of Brimfield, Illinois. This website design mixes grey, green, and white to give the website a feeling of cleanness and crispness to any web visitor looking through its different landing pages. The use of videos, testimonials, and service pages throughout the website has a positive impact on the user experience. Their content is informative while also clearly being SEO-optimized for visibility when someone is searching for different dental solutions to solve their problem.

Source: Brimfield Family Dentistry (brimfieldfamilydentistry.com)

The local performance of Brimfield Family Dentistry’s online presence:

• No. of search keywords ranked in the top 3: 3
• Popular keyword ranked in the top 3: brimfield dentist
• Page authority: 22
• Avg. monthly organic traffic from this popular keyword: 65 out of 210 (ranked 1)
• No. of Google Maps reviews: 354
• Avg. Google Maps review score: 4.9 out of 5.0

9. Aqua Dental

Aqua Dental is a dental group located in several different cities in Sweden, from Malmö in the south to Åre in the northern part of the country. They manage to use the colors very impactfully, making their website visually pleasing and easy to read for any web visitor. It cleverly attracts attention to its different call-to-actions to increase the likelihood of a web conversion while making it stand out in an effective way that won’t be seen as being aggressive. They also manage to have plenty of content that is more manageable to read by having each section look a bit different while helping to make it digestible for the reader. The website also has very educational content that helps it rank high and drive more quality traffic. Aqua Dental’s website design will inspire and educate you on how to utilize colors effectively if you create a good contrast, which they certainly do to make their website pop and easy on the eyes.

Source: Aqua Dental (aquadental.se)

The local performance of Aqua Dental’s online presence:

• No. of search keywords ranked in the top 3: 6
• Popular keyword ranked in the top 3: aqua dental
• Page authority: 41
• Avg. monthly organic traffic from this popular keyword: 3503 out of 11 300 (ranked 1)
• No. of Google Maps reviews: 1100 (Stockholm)
• Avg. Google Maps review score: 4.8 out of 5.0

10. Marshfield Pediatric Dentistry

Located in Marshfield, Massachusetts, this pediatric dental clinic knows how to engage its target audience. Through friendly pictures, colors, and content, Marshfield Pediatric Dentistry makes it an easier choice for parents looking for a pediatric dental clinic that, in their words, “creates a fun, comfortable dental experience for children.” They not only have educative content, but they also have well-placed call-to-actions for the visitors to contact them.

When parents are looking for a pediatric dentist for their child(ren), they need to feel comfortable with their choice. To build this credibility with parents visiting their website, their “About us” section is great at showcasing the compassionate staff, and they put stellar reviews received from other parents on Google and Facebook front and center. Marshfield Pediatric Dentistry has done its homework in creating the same stellar experience a patient would receive when they visit them for their website design and content.

Source: Marshfield Pediatric Dentistry (marshfieldpediatricdentistry.com)

The local performance of Marshfield Pediatric Dentistry’s online presence:

• No. of search keywords ranked in the top 3: 2
• Popular keyword ranked in the top 3: marshfield dentistry
• Page authority: 30
• Avg. monthly organic traffic from this popular keyword: 23 out of 160 (ranked 3)
• No. of Google Maps reviews: 53
• Avg. Google Maps review score: 4.9 out of 5.0

11. Happy Kids Dental

Happy Kids Dental is a pediatric dental clinic located in London, UK. This is another well-thought-out website that focuses content on providing a sense of comfort to the parent. They have plenty of informative content and videos regarding different types of pediatric services that are helpful to the visitor. Also, combining the blue and green colors makes it easy on the eyes, and the call-to-action buttons are relevant to make a visitor take action. Their “Why us” page is a smart way of standing out amongst their local competition to draw attention to what makes Happy Kids Dental special. They aren’t only using their website design and content to convert visitors into patients, but they are also an SEO powerhouse in their expertise.

Source: Happy Kids Dental (happykidsdental.co.uk)

The local performance of Happy Kids Dental’s online presence:

• No. of search keywords ranked in the top 3: 25
• Popular keyword ranked in the top 3: pediatric dentist
• Page authority: 36
• Avg. monthly organic traffic from this popular keyword: 240 out of 1200 (ranked 2)
• No. of Google Maps reviews: 595 (Marelybone location)
• Avg. Google Maps review score: 4.9 out of 5.0

A few dental marketing ideas to grow your clinic

An optimized website design is essential for attracting your target audience to visit your website and delivering a good first impression of your dental clinic. However, there are other marketing tactics you must implement if you want to convert online visitors into new patients. Here are a few dental marketing ideas we recommend you focus on to maximize your online presence.

Prioritize local SEO

Local SEO is an essential marketing tactic for your dental clinic to improve your online visibility in local search results, such as cities, states, or the phrase ‘near me,’ to help you reach more potential patients in your area. While your dental clinics may rely on word-of-mouth to gain potential patients through your existing patients, you can only partially depend on it as your sole strategy. Since many patients turn to search engines to find and compare dentists in their area, investing in local SEO can attract and keep new patients walking through your door.

Provide value through content marketing

Content marketing helps you reach and engage your target audience with educational content that guides them through their patient journey. Having patient-centered content such as blogs, videos, or newsletters is a great way of helping your readers learn how to maintain their oral health. Whether it’s content about the importance of flossing, the causes of sensitive teeth, or the differences between popular types of toothpaste, it can help your patients make more informed decisions and grow your dental clinic as a respected authority. It can be challenging for a patient to select a dental clinic when they don’t know one from another, so a content marketing strategy can help you stand out and build a trusting relationship.

Learn more about how you can help potential patients find your dental clinic while strengthening your online presence by continuing to read our full article about dental marketing ideas here.

Conclusion

These 11 dental website designs are just some that manage to stand out in their field of expertise. It’s important to understand that you can be an expert in your field. However, if you can’t show it on the channels your target audience visits, you are essentially missing out on potential new patients searching for a dental clinic like yours. Your website design is usually the first interaction a potential patient has with your dental clinic. Therefore, showcasing your brand in the best way possible is of utmost importance. Getting new patients to step through your door can be a difficult task, but having an optimized website design is a good first step in increasing the chances of converting your website visitors into new patients.

Remember, it’s not all about the looks when it comes to having a great website design but delivering an experience that shows how your dental clinic can best help your target audience solve their problems.